{"id":10808,"date":"2026-03-23T19:41:12","date_gmt":"2026-03-23T18:41:12","guid":{"rendered":"https:\/\/infinitystandard.sk\/b2b-portaly-ako-alibaba-a-made-in-china-obchodna-prilezitost-alebo-riziko-copy\/"},"modified":"2026-08-27T11:38:21","modified_gmt":"2026-08-27T09:38:21","slug":"czech-online-expo-2026-produkt-v-ecommerce","status":"publish","type":"post","link":"https:\/\/infinitystandard.sk\/cs\/novinky\/czech-online-expo-2026-produkt-v-ecommerce","title":{"rendered":"Czech On-Line Expo 2026: produkt jako z\u00e1klad \u00fasp\u011bchu v e-commerce"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Czech On-Line Expo (COE)<\/strong>\u00a0pat\u0159\u00ed mezi nejv\u00fdznamn\u011bj\u0161\u00ed e-commerce eventy v regionu. Ka\u017edoro\u010dn\u011b spojuje firmy, e-shopy, market\u00e9ry i odborn\u00edky z praxe, kte\u0159\u00ed \u0159e\u0161\u00ed, jak r\u016fst, \u0161k\u00e1lovat a obst\u00e1t v \u010d\u00edm d\u00e1l\u00a0<strong>konkuren\u010dn\u011bj\u0161\u00edm prost\u0159ed\u00ed<\/strong>. Letos jsme se COE z\u00fa\u010dastnili jako vystavovatel\u00e9 s\u00a0<a href=\"https:\/\/infinitystandard.sk\/cs\/\">Infinity Standard<\/a>. Op\u011bt se n\u00e1m potvrdilo, \u017ee i kdy\u017e se trendy m\u011bn\u00ed, jedna v\u011bc z\u016fst\u00e1v\u00e1 stejn\u00e1. V\u011bt\u0161ina firem \u0159e\u0161\u00ed marketing, ale samotn\u00fd produkt \u010dasto z\u016fst\u00e1v\u00e1 v pozad\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d jsme se rozhodli vystavovat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My\u0161lenka vystavovat na COE vznikla u\u017e minul\u00fd rok, kdy jsme se eventu z\u00fa\u010dastnili jako n\u00e1v\u0161t\u011bvn\u00edci. P\u0159ekvapila n\u00e1s p\u0159edev\u0161\u00edm vysok\u00e1 \u00farove\u0148 organizace, kvalitn\u00ed speak\u0159i a hlavn\u011b siln\u00e9 zastoupen\u00ed relevantn\u00edch firem z e-commerce segmentu. Pro\u00a0<a href=\"https:\/\/infinitystandard.sk\/cs\/\">Infinity Standard<\/a>\u00a0o d\u00e1valo p\u0159irozen\u00fd smysl, proto\u017ee pracujeme pr\u00e1v\u011b s firmami, kter\u00e9\u00a0<strong>buduj\u00ed vlastn\u00ed zna\u010dky<\/strong>,\u00a0<strong>roz\u0161i\u0159uj\u00ed portfolio<\/strong>\u00a0nebo\u00a0<strong>hledaj\u00ed nov\u00e9 produkty a dodavatele<\/strong>. I letos se potvrdilo, \u017ee pr\u00e1v\u011b tento typ podnikatel\u016f tvo\u0159\u00ed j\u00e1dro n\u00e1v\u0161t\u011bvn\u00edk\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"attachment_10825\"><img decoding=\"async\" src=\"https:\/\/www.dovoz-z-ciny.sk\/wp-content\/uploads\/2026\/03\/team_COE_IS_SK-1-scaled.webp\" alt=\"N\u00e1\u0161 t\u00edm na Czech On-Line Expo\" class=\"wp-image-10825\" style=\"aspect-ratio:0.75;width:1920px;height:auto\"\/><figcaption class=\"wp-element-caption\">T\u00fdm Infinity Standard na COE (zdroj: vlastn\u00ed)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159edn\u00e1\u0161ka: nezapom\u00ednejme na produkt!<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V r\u00e1mci COE jsme m\u011bli i vlastn\u00ed odbornou p\u0159edn\u00e1\u0161ku, kter\u00e1 se v\u011bnovala t\u00e9matu, kter\u00e9 v praxi vid\u00edme dlouhodob\u011b.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong><em>Ka\u017ed\u00fd \u0159e\u0161\u00ed marketing, AI, performance kampan\u011b\u2026 ale m\u00e1lokdo \u0159e\u0161\u00ed samotn\u00fd produkt.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Pr\u00e1v\u011b ten je p\u0159itom\u00a0<strong>z\u00e1kladem \u00fasp\u011bchu<\/strong>. V p\u0159edn\u00e1\u0161ce jsme uk\u00e1zali, pro\u010d nesta\u010d\u00ed prod\u00e1vat to sam\u00e9, co v\u0161ichni ostatn\u00ed, a jak se d\u00e1 odli\u0161it pr\u00e1v\u011b skrze\u00a0<a href=\"https:\/\/infinitystandard.sk\/cs\/\" data-type=\"link\" data-id=\"https:\/\/infinitystandard.sk\/\">produkt<\/a>. Mluvili jsme o tom, jak p\u0159istupovat k v\u00fdb\u011bru produkt\u016f strategicky, ne n\u00e1hodn\u011b, a jak\u00e9 mo\u017enosti nab\u00edz\u00ed asijsk\u00fd trh p\u0159i\u00a0<a href=\"https:\/\/infinitystandard.sk\/cs\/\" data-type=\"link\" data-id=\"https:\/\/infinitystandard.sk\/\">v\u00fdrob\u011b na m\u00edru<\/a>. Uk\u00e1zali jsme i konkr\u00e9tn\u00ed\u00a0<strong>p\u0159\u00edpadov\u00e9 studie<\/strong>, od v\u00fdb\u011bru prvn\u00edch produkt\u016f a\u017e po jejich p\u0159izp\u016fsoben\u00ed tak, aby m\u011bly re\u00e1lnou konkuren\u010dn\u00ed v\u00fdhodu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co dnes firmy \u0159e\u0161\u00ed p\u0159i dovozu z Asie<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Rozhovory na st\u00e1nku n\u00e1m op\u011bt potvrdily, \u017ee firmy jsou dnes v t\u00e9to oblasti mnohem d\u00e1l ne\u017e p\u0159ed p\u00e1r lety. Nejde u\u017e jen o snahu \u201ezkusit n\u011bco z \u010c\u00edny\u201c, ale o&nbsp;<strong>promy\u0161len\u00e1 rozhodnut\u00ed<\/strong>Velk\u00e1 \u010d\u00e1st n\u00e1v\u0161t\u011bvn\u00edk\u016f byli podnikatel\u00e9, kte\u0159\u00ed u\u017e funguj\u00ed a hledaj\u00ed zp\u016fsob, jak&nbsp;<strong>roz\u0161\u00ed\u0159it sv\u00e9 portfolio<\/strong>&nbsp;nebo se<strong>&nbsp;odli\u0161it od konkurence<\/strong>. Z\u00e1rove\u0148 v\u0161ak nar\u00e1\u017eej\u00ed na podobn\u00e9 probl\u00e9my. \u010casto jde o nedostate\u010dn\u011b definovan\u00e9 zad\u00e1n\u00ed produktu, v\u00fdb\u011br dodavatele bez d\u016fkladn\u00e9ho ov\u011b\u0159en\u00ed nebo podcen\u011bn\u00ed kontroly kvality. B\u011b\u017en\u00e1 je i p\u0159edstava, \u017ee schv\u00e1len\u00fd vzorek p\u0159esn\u011b odpov\u00edd\u00e1 fin\u00e1ln\u00edmu produktu, co\u017e nemus\u00ed v\u017edy platit v praxi.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\" id=\"attachment_10816\"><img decoding=\"async\" src=\"https:\/\/www.dovoz-z-ciny.sk\/wp-content\/uploads\/2026\/03\/COE_prednaska_IS_SK-scaled.webp\" alt=\"Predn\u00e1\u0161ka na Czech On-Line Expo 2026\" class=\"wp-image-10816\" style=\"aspect-ratio:1.4997070884592854;width:2560px;height:auto\"\/><figcaption class=\"wp-element-caption\">Na\u0161e p\u0159edn\u00e1\u0161ka se v\u011bnovala tomu, pro\u010d je produkt z\u00e1kladem \u00fasp\u011bchu v e-commerce a jak se odli\u0161it od konkurence (zdroj: vlastn\u00ed)<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Realita obchodov\u00e1n\u00ed s Asi\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">D\u016fle\u017eit\u00fdm t\u00e9matem, kter\u00e9 jsme komunikovali i na p\u0159edn\u00e1\u0161ce, byla samotn\u00e1\u00a0<strong>realita\u00a0<\/strong><a href=\"https:\/\/infinitystandard.sk\/cs\/\">obchodov\u00e1n\u00ed s Asi\u00ed.<\/a> Firmy se v praxi setk\u00e1vaj\u00ed se situacemi, kdy dodavatel nen\u00ed skute\u010dn\u00fdm v\u00fdrobcem, ale jen prost\u0159edn\u00edkem, certifik\u00e1ty nejsou v po\u0159\u00e1dku nebo se m\u011bn\u00ed dodac\u00ed lh\u016fty. Stejn\u011b \u010dast\u00e9 jsou rozd\u00edly mezi vzorkem a re\u00e1lnou v\u00fdrobou \u010di probl\u00e9my s kvalitou. Tyto situace nejsou v\u00fdjime\u010dn\u00e9, ale sp\u00ed\u0161e p\u0159irozenou sou\u010d\u00e1st\u00ed procesu,<strong>\u00a0pokud nen\u00ed spr\u00e1vn\u011b nastaven\u00fd od za\u010d\u00e1tku<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Asie jako p\u0159\u00edle\u017eitost \u2013 pokud v\u00edte, jak na to<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Asijsk\u00fd trh v\u0161ak nab\u00edz\u00ed\u00a0<strong>obrovsk\u00e9 mo\u017enosti<\/strong>. Firmy zde mohou vyv\u00edjet vlastn\u00ed produkty, p\u0159izp\u016fsobovat existuj\u00edc\u00ed \u0159e\u0161en\u00ed a budovat zna\u010dky s re\u00e1lnou p\u0159idanou hodnotou. V\u00fdsledkem nemus\u00ed b\u00fdt jen ni\u017e\u0161\u00ed n\u00e1klady, ale p\u0159edev\u0161\u00edm\u00a0<strong>siln\u011bj\u0161\u00ed pozice na trhu<\/strong>. Kl\u00ed\u010dov\u00fd rozd\u00edl je v p\u0159\u00edstupu. Konkuren\u010dn\u00ed v\u00fdhoda nevznik\u00e1 automaticky t\u00edm, \u017ee firma za\u010dne dov\u00e1\u017eet z Asie, ale a\u017e ve chv\u00edli, kdy m\u00e1\u00a0<a href=\"https:\/\/infinitystandard.sk\/cs\/\">spr\u00e1vn\u011b nastaven\u00fd cel\u00fd proces,<\/a> od v\u00fdb\u011bru produktu a\u017e po fin\u00e1ln\u00ed v\u00fdrobu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jak hodnot\u00edme na\u0161i \u00fa\u010dast?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Czech On-Line Expo<\/strong>&nbsp;n\u00e1m op\u011bt uk\u00e1zalo, kam se e-commerce posouv\u00e1. Marketing, automatizace a nov\u00e9 technologie jsou d\u016fle\u017eit\u00e9, ale bez kvalitn\u00edho a promy\u0161len\u00e9ho produktu se na nich velmi t\u011b\u017eko stav\u00ed. Pr\u00e1v\u011b firmy, kter\u00e9 se dok\u00e1\u017eou na sv\u016fj produkt pod\u00edvat strategicky, maj\u00ed nejv\u011bt\u0161\u00ed potenci\u00e1l&nbsp;<strong>dlouhodob\u011b r\u016fst a odli\u0161it se<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Z na\u0161eho pohledu byla \u00fa\u010dast na COE velmi&nbsp;<strong>pozitivn\u00ed<\/strong>. Jsme r\u00e1di, \u017ee jsme m\u011bli mo\u017enost vystoupit s vlastn\u00ed p\u0159edn\u00e1\u0161kou a otev\u0159\u00edt t\u00e9ma, kter\u00e9 se v e-commerce \u010dasto p\u0159ehl\u00ed\u017e\u00ed. Z\u00e1rove\u0148 si v\u00e1\u017e\u00edme v\u0161ech, kte\u0159\u00ed se u n\u00e1s zastavili \u2013 rozhovory s podnikateli, kte\u0159\u00ed re\u00e1ln\u011b \u0159e\u0161\u00ed sv\u00e9 produkty a hledaj\u00ed nov\u00e9 mo\u017enosti, jsou pro n\u00e1s v\u017edy nejv\u011bt\u0161\u00ed hodnotou. I d\u00edky tomu dok\u00e1\u017eeme l\u00e9pe ch\u00e1pat, co firmy aktu\u00e1ln\u011b \u0159e\u0161\u00ed a&nbsp;<strong>kde jim um\u00edme re\u00e1ln\u011b pomoci<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokud p\u0159em\u00fd\u0161l\u00edte nad dovozem z Asie nebo chcete posunout v\u00e1\u0161 produkt na vy\u0161\u0161\u00ed \u00farove\u0148, r\u00e1di se s v\u00e1mi pod\u00edv\u00e1me na mo\u017enosti, kter\u00e9 budou d\u00e1vat smysl pro v\u00e1\u0161 byznys. Nev\u00e1hejte n\u00e1s\u00a0<\/strong><a href=\"https:\/\/infinitystandard.sk\/cs\/kontakt\/\">kontaktovat!<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Czech On-Line Expo (COE) patr\u00ed medzi najv\u00fdznamnej\u0161ie e-commerce eventy v regi\u00f3ne. Ka\u017edoro\u010dne sp\u00e1ja firmy, e-shopy, market\u00e9rov aj odborn\u00edkov z praxe, ktor\u00ed rie\u0161ia, ako r\u00e1s\u0165, \u0161k\u00e1lova\u0165 a obst\u00e1\u0165 v \u010doraz viac konkuren\u010dnom prostred\u00ed. Tento rok sme sa COE z\u00fa\u010dastnili ako vystavovatelia s Infinity Standard. Op\u00e4\u0165 sa n\u00e1m potvrdilo, \u017ee aj ke\u010f sa trendy menia, jedna vec zost\u00e1va rovnak\u00e1. V\u00e4\u010d\u0161ina firiem rie\u0161i marketing, ale samotn\u00fd produkt \u010dasto zost\u00e1va v \u00fazad\u00ed.<\/p>","protected":false},"author":3,"featured_media":10829,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,18,25,20],"tags":[],"class_list":["post-10808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-dovoz-tovaru-z-ciny-a-azie","category-nase-sluzby","category-prakticke-tipy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czech On-Line Expo 2026: Produkt v e-commerce<\/title>\n<meta name=\"description\" content=\"\u00da\u010das\u0165 Infinity Standard na Czech On-Line Expo 2026 uk\u00e1zala, pre\u010do je produkt k\u013e\u00fa\u010dov\u00fd pre \u00faspech v e-commerce a ako sa 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