{"id":11465,"date":"2021-11-19T17:03:20","date_gmt":"2021-11-19T16:03:20","guid":{"rendered":"https:\/\/infinitystandard.sk\/?p=2964"},"modified":"2026-08-27T16:54:41","modified_gmt":"2026-08-27T14:54:41","slug":"nakupny-sviatok-singles-day-v-cine-prekonal-rekord","status":"publish","type":"post","link":"https:\/\/infinitystandard.sk\/cs\/novinky\/nakupny-sviatok-singles-day-v-cine-prekonal-rekord","title":{"rendered":"Najv\u00e4\u010d\u0161\u00ed n\u00e1kupn\u00fd sviatok v \u010c\u00edne \u201cSingles Day\u201d op\u00e4\u0165 prekonal rekord v tr\u017eb\u00e1ch"},"content":{"rendered":"
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U\u017e dvan\u00e1sty rok po sebe organizoval \u010d\u00ednsky gigant Alibaba<\/a> najv\u00e4\u010d\u0161\u00ed online predajn\u00fd sviatok na svete. V\u00fddavky z\u00e1kazn\u00edkov tento rok op\u00e4\u0165 presiahli rekordn\u00e9 maximum. Singles Day po\u010das tohto roku prebiehal 11 dn\u00ed, po\u010das ktor\u00fdch z\u00e1kazn\u00edci utratili 540,3 miliardy juanov, \u010do je v prepo\u010dte 84,5 miliardy dol\u00e1rov. Minul\u00fd rok bolo po\u010das n\u00e1kupnej hor\u00fa\u010dky utraten\u00fdch \u201clen\u201d 74 mili\u00e1rd dol\u00e1rov.\u00a0<\/p>\n

\u010co by ste mali vedie\u0165 o n\u00e1kupnej hor\u00fa\u010dke Singles Day?<\/b>\u00a0<\/h2>\n

V prvom rade je podstatn\u00fd d\u00e1tum konania. Singles Day je v \u010c\u00edne ka\u017ed\u00fd rok oslavovan\u00fd 11.11., pri\u010dom jednotky s\u00fa symbolom jednotlivca. Zn\u00e1my je tie\u017e ako de\u0148 nezadan\u00fdch alebo anti-Valent\u00edn. Pr\u00e1ve slobodn\u00ed \u0161tudenti na vysok\u00fdch \u0161kol\u00e1ch sa rozhodli tento de\u0148 oslavova\u0165 a vytvori\u0165 z neho sviatok pre nezadan\u00fdch. Ich iniciat\u00edva mala ve\u013ek\u00fd \u00faspech na \u010d\u00ednskych soci\u00e1lnych sie\u0165ach, kde sa stal n\u00e1pad obrovsk\u00fdm hitom. Ak\u00fdsi protest proti tradi\u010dn\u00e9mu Valent\u00ednu tak nabral na obr\u00e1tkach a jeho \u00faspech si v\u0161imol aj technologick\u00fd gigant Alibaba.<\/p>\n

\"Najv\u00e4\u010d\u0161\u00ed
Najv\u00e4\u010d\u0161\u00ed n\u00e1kupn\u00fd sviatok v \u010c\u00edne zaznamenal rekord aj v roku 2021<\/figcaption><\/figure>\n

\u00a0<\/p>\n

Ten z neho v roku 2009 urobil komer\u010dn\u00fd sviatok, ktor\u00fd sa dostal do povedomia \u013eud\u00ed po celom svete. V \u010c\u00edne tak maj\u00fa svoj \u0161peci\u00e1lny Valent\u00edn pre nezadan\u00fdch, po\u010das ktor\u00e9ho m\u00f4\u017eu slobodn\u00ed \u013eudia n\u00e1kupmi obdarova\u0165 sam\u00fdch seba a v\u00fdrazne u\u0161etri\u0165. V priebehu tohto d\u0148a s\u00fa toti\u017e nielen na zn\u00e1mom Aliexpresse, ale aj u \u010fal\u0161\u00edch \u010d\u00ednskych obchodn\u00edkov obrovsk\u00e9 z\u013eavy. Tie ro\u010dne pril\u00e1kaj\u00fa mili\u00f3ny \u013eud\u00ed, ktor\u00ed sa nechaj\u00fa strhn\u00fa\u0165 n\u00e1kupnou hor\u00fa\u010dkou. Kv\u00f4li ve\u013ek\u00e9mu z\u00e1ujmu o v\u00fdpredaje a z\u013eavy s nimi v\u00e4\u010d\u0161ina obchodn\u00edkov za\u010d\u00edna sk\u00f4r, \u010d\u00edm v\u00fdrazne zvy\u0161uje svoje obraty.\u00a0<\/p>\n

Porovnanie s minul\u00fdm rokom<\/b>\u00a0<\/h3>\n

Celkov\u00fd rast tr\u017eieb v porovnan\u00ed s minul\u00fdm rokom bol 8,5 %. Prv\u00fdkr\u00e1t tak Singles Day nedosiahol dvojcifern\u00fd rast, ako tomu doteraz bolo zvykom. Mnoh\u00ed odborn\u00edci sa preto zhoduj\u00fa na tom, \u017ee Single Day str\u00e1ca svoj lesk.\u00a0<\/p>\n

Aj napriek tomu, \u017ee rekord tr\u017eieb bol tento rok op\u00e4\u0165 prekonan\u00fd, celkov\u00fd percentu\u00e1lny rast sa v porovnan\u00ed s predch\u00e1dzaj\u00facimi rokmi spomalil. Tento fakt je mo\u017en\u00e9 prip\u00edsa\u0165 spr\u00edsnen\u00e9mu doh\u013eadu regula\u010dn\u00fdch \u00faradov nad ve\u013ek\u00fdmi s\u00fakromn\u00fdmi technologick\u00fdmi firmami, ktor\u00e9 zah\u0155\u0148aj\u00fa aj elektronick\u00e9 obchodovanie. N\u00e1kupn\u00fd de\u0148 tento rok nesprev\u00e1dzala ani mas\u00edvna reklamn\u00e1 kampa\u0148, ako tomu bolo po minul\u00e9 roky zvykom.\u00a0<\/p>\n

\"Do
Do n\u00e1kupn\u00e9ho sviatku Singles Day sa zap\u00e1jaj\u00fa \u010doraz viac aj eur\u00f3pski z\u00e1kazn\u00edci<\/figcaption><\/figure>\n

\u00a0<\/p>\n

V s\u00fa\u010dasnosti sa sna\u017e\u00ed spolo\u010dnos\u0165 Alibaba prezentova\u0165 najm\u00e4 svoju spolo\u010densk\u00fa zodpovednos\u0165. S\u00fa\u010das\u0165ou Singles Day bolo napr\u00edklad prezentovanie ekologick\u00fdch produktov a v\u00e4\u010d\u0161ia pozornos\u0165 sa s\u00fastredila na udr\u017eate\u013enos\u0165. Okrem toho boli \u013eudia po\u010das \u017eiv\u00e9ho vysielania vyzvan\u00ed, aby pomohli z\u00edska\u0165 peniaze na dobr\u00e9 \u00fa\u010dely. Tie boli nesk\u00f4r venovan\u00e9 napr\u00edklad do rezerv\u00e1cie na ochranu slonov na juhoz\u00e1pade \u010c\u00edny.<\/p>\n

Aj napriek rast\u00facim tr\u017eb\u00e1m sa z\u00e1ujem dom\u00e1cich obyvate\u013eov \u010c\u00edny o tento druh nakupovania zni\u017euje. Je pravdou, \u017ee dopyt \u010c\u00ed\u0148anov klesol, a tak u\u017e sa uva\u017euje o nov\u00fdch n\u00e1hrad\u00e1ch. Jedn\u00fdm z rie\u0161en\u00edm by pod\u013ea spolo\u010dnosti McKinsey malo by\u0165 tzv. nakupovanie na\u017eivo, ktor\u00e9 by malo by\u0165 bud\u00facnos\u0165ou online predaja v \u010c\u00edne. Ako sa situ\u00e1cia vyvinie je len ot\u00e1zkou \u010dasu. Aby si v\u0161ak internetov\u00e9 giganty medzi dom\u00e1cimi spotrebite\u013emi udr\u017eali svoje \u010d\u00edsla predajnosti, bud\u00fa musie\u0165 vymyslie\u0165 nov\u00e9 obchodn\u00e9 strat\u00e9gie.\u00a0<\/p>\n

\u00a0<\/p>\n

Ak potrebujete nak\u00fapi\u0165 tovar<\/a> nebo stroje<\/a> pre va\u0161e podnikanie z \u010c\u00edny, na\u0161a firma Infinity Standard v\u00e1m s t\u00fdm rada pom\u00f4\u017ee. Ozvite sa n\u00e1m<\/a> a my v\u00e1m tovar alebo stroje z \u010c\u00edny dovezieme a\u017e do v\u00e1\u0161ho skladu.\u00a0<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":11073,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[16,26],"tags":[],"class_list":["post-11465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-novinky","category-alibaba"],"yoast_head":"\nN\u00e1kupn\u00fd sviatok Singles Day v \u010c\u00edne opa\u0165 prekonal rekord<\/title>\n<meta name=\"description\" content=\"Ka\u017ed\u00fd rok v novembri prebieha v \u010c\u00edne n\u00e1kupn\u00fd sviatok Singles Day, do ktor\u00e9ho sa \u010doraz viac zap\u00e1jaj\u00fa aj nakupuj\u00faci z cel\u00e9ho sveta.\" \/>\n<meta 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