{"id":13252,"date":"2026-05-31T14:34:36","date_gmt":"2026-05-31T12:34:36","guid":{"rendered":"https:\/\/infinitystandard.sk\/?p=13252"},"modified":"2026-08-26T16:02:12","modified_gmt":"2026-08-26T14:02:12","slug":"ako-sme-klientovi-pomohli-znizit-nakupne-naklady-o-viac-ako-50-a-vybudovat-vlastnu-produktovu-liniu","status":"publish","type":"post","link":"https:\/\/infinitystandard.sk\/cs\/novinky\/ako-sme-klientovi-pomohli-znizit-nakupne-naklady-o-viac-ako-50-a-vybudovat-vlastnu-produktovu-liniu","title":{"rendered":"Ako sme klientovi pomohli zn\u00ed\u017ei\u0165 n\u00e1kupn\u00e9 n\u00e1klady o viac ako 50 % a vybudova\u0165 vlastn\u00fa produktov\u00fa l\u00edniu"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ec1d2f\" class=\"has-inline-color\">Slovensk\u00fd e-shop so z\u00e1hradn\u00fdm n\u00e1bytkom a showroomom<\/mark><\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">V\u00fdzva<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Klient vedel, \u017ee ve\u013ek\u00e1 \u010das\u0165 produktov, ktor\u00e9 nakupuje od eur\u00f3pskych dod\u00e1vate\u013eov, poch\u00e1dza <strong>p\u00f4vodne z \u010c\u00edny. <\/strong>Chcel preto za\u010da\u0165 nakupova\u0165 priamo od v\u00fdrobcov, zn\u00ed\u017ei\u0165 n\u00e1kupn\u00e9 ceny a zv\u00fd\u0161i\u0165 mar\u017eu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Na\u0161e rie\u0161enie<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt sme neza\u010dali hromadn\u00fdm vyh\u013ead\u00e1van\u00edm dod\u00e1vate\u013eov pre cel\u00e9 portf\u00f3lio. Najsk\u00f4r sme analyzovali predajnos\u0165 jednotliv\u00fdch produktov a identifikovali polo\u017eku<strong> s najv\u00e4\u010d\u0161\u00edm obchodn\u00fdm potenci\u00e1lom,<\/strong> ktor\u00fdm bolo z\u00e1hradn\u00e9 kreslo, pri ktorom klient vedel odobra\u0165 u\u017e pri prvej objedn\u00e1vke cel\u00e9 kontajnerov\u00e9 mno\u017estvo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e1sledne sme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>na\u0161li vhodn\u00e9ho v\u00fdrobcu v \u010c\u00edne,<\/li>\n\n\n\n<li>pripravili kompletn\u00fa kalkul\u00e1ciu vr\u00e1tane dopravy, cla a v\u0161etk\u00fdch n\u00e1kladov a\u017e do skladu klienta,<\/li>\n\n\n\n<li>zabezpe\u010dili v\u00fdrobu, kontrolu kvality priamo u v\u00fdrobcu a odstr\u00e1nenie zisten\u00fdch nedostatkov e\u0161te pred exped\u00edciou,<\/li>\n\n\n\n<li>zabezpe\u010dili balenie tovaru s obchodnou zna\u010dkou klienta.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Po \u00faspe\u0161nej prvej dod\u00e1vke sme navrhli \u010fal\u0161\u00ed krok, ktor\u00fdm bolo<strong> vytvorenie vlastnej varianty u\u017e dov\u00e1\u017ean\u00e9ho<\/strong> <strong>kresla.<\/strong> Zachovali sme kon\u0161trukciu osved\u010den\u00e9ho v\u00fdrobku, no upravili sme farebn\u00e9 prevedenie, materi\u00e1ly a po\u0165ahy tak, aby vznikol produkt dostupn\u00fd<strong> v\u00fdhradne pod zna\u010dkou klienta.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">V\u00fdsledok<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Prv\u00e1 objedn\u00e1vka priniesla klientovi \u00fasporu viac ako <strong>50 %<\/strong> oproti n\u00e1kupu od eur\u00f3pskych dod\u00e1vate\u013eov, a to u\u017e po zapo\u010d\u00edtan\u00ed v\u0161etk\u00fdch n\u00e1kladov na dopravu, clo aj logistiku.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00daspe\u0161n\u00fd projekt sa stal <strong>z\u00e1kladom dlhodobej spolupr\u00e1ce. <\/strong>Klient postupne roz\u0161\u00edril dovoz o \u010fal\u0161ie produkty, vr\u00e1tane z\u00e1hradn\u00fdch kvetin\u00e1\u010dov a \u010fal\u0161ieho sortimentu, pri\u010dom z\u00e1rove\u0148 za\u010dal budova\u0165 vlastn\u00fa zna\u010dku a pon\u00faka\u0165 produkty, ktor\u00e9 konkurencia nemala.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00ednos pre klienta<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zn\u00ed\u017eenie n\u00e1kupn\u00fdch n\u00e1kladov o viac ako 50 %,<\/li>\n\n\n\n<li>zv\u00fd\u0161enie obchodnej mar\u017ee,<\/li>\n\n\n\n<li>vlastn\u00e1 produktov\u00e1 l\u00ednia odli\u0161uj\u00faca sa od konkurencie,<\/li>\n\n\n\n<li>kontrola kvality e\u0161te pred exportom, ktor\u00e1 zabezpe\u010dila udr\u017eate\u013enos\u0165 kvality dov\u00e1\u017ean\u00e9ho tovaru v \u010dase<\/li>\n\n\n\n<li>dlhodob\u00e1 strat\u00e9gia roz\u0161irovania portf\u00f3lia priamo od v\u00fdrobcov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Slovensk\u00fd e-shop so z\u00e1hradn\u00fdm n\u00e1bytkom a showroomom V\u00fdzva Klient vedel, \u017ee ve\u013ek\u00e1 \u010das\u0165 produktov, ktor\u00e9 nakupuje od eur\u00f3pskych dod\u00e1vate\u013eov, poch\u00e1dza p\u00f4vodne z \u010c\u00edny. Chcel preto za\u010da\u0165 nakupova\u0165 priamo od v\u00fdrobcov, zn\u00ed\u017ei\u0165 n\u00e1kupn\u00e9 ceny a zv\u00fd\u0161i\u0165 mar\u017eu. Na\u0161e rie\u0161enie Projekt sme neza\u010dali hromadn\u00fdm vyh\u013ead\u00e1van\u00edm dod\u00e1vate\u013eov pre cel\u00e9 portf\u00f3lio. Najsk\u00f4r sme analyzovali predajnos\u0165 jednotliv\u00fdch produktov a identifikovali [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-13252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-sluzby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00edpadov\u00e1 \u0161t\u00fadia: Kompletn\u00e9 zabezpe\u010denie dovozu z \u010c\u00edny<\/title>\n<meta name=\"description\" content=\"Pozrite si, ako sme slovensk\u00e9mu e-shopu zabezpe\u010dili dovoz z \u010c\u00edny, zn\u00ed\u017eili n\u00e1kupn\u00e9 n\u00e1klady a pomohli vytvori\u0165 vlastn\u00fa produktov\u00fa l\u00edniu.\" \/>\n<meta name=\"robots\" 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