{"id":13280,"date":"2026-08-01T15:58:58","date_gmt":"2026-08-01T13:58:58","guid":{"rendered":"https:\/\/infinitystandard.sk\/?p=13280"},"modified":"2026-08-26T16:02:57","modified_gmt":"2026-08-26T14:02:57","slug":"strategia-vstupu-na-cinsky-trh-pre-slovenskeho-vyrobcu-potravin","status":"publish","type":"post","link":"https:\/\/infinitystandard.sk\/cs\/novinky\/strategia-vstupu-na-cinsky-trh-pre-slovenskeho-vyrobcu-potravin","title":{"rendered":"Strat\u00e9gia vstupu na \u010d\u00ednsky trh pre slovensk\u00e9ho v\u00fdrobcu potrav\u00edn"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#ec1d2f\" class=\"has-inline-color\">Etablovan\u00fd slovensk\u00fd v\u00fdrobca potrav\u00edn s vlastnou v\u00fdrobou a vo\u013en\u00fdmi v\u00fdrobn\u00fdmi kapacitami, ktor\u00fd h\u013eadal nov\u00e9 exportn\u00e9 pr\u00edle\u017eitosti mimo Eur\u00f3py<\/mark><\/strong><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00fdzva<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Slovensk\u00fd a \u010desk\u00fd trh u\u017e nedok\u00e1zal absorbova\u0165 \u010fal\u0161\u00ed rast v\u00fdroby klienta a v Eur\u00f3pe p\u00f4sobila siln\u00e1 konkurencia, ktor\u00e1 tla\u010d\u00ed na <strong>n\u00edzke predajn\u00e9 ceny produktov. <\/strong>Klient preto h\u013eadal mo\u017enosti exportu do \u010c\u00edny, no potreboval zisti\u0165, \u010di m\u00e1 jeho produkt na tomto trhu re\u00e1lny obchodn\u00fd potenci\u00e1l, rovnako ako aj to, ak\u00fdm sp\u00f4sobom na\u0148 vst\u00fapi\u0165 efekt\u00edvne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cie\u013eom nebolo oslovi\u0165 \u010do najviac z\u00e1kazn\u00edkov, ale vytvori\u0165 strat\u00e9giu, ktor\u00e1 <strong>minimalizuje rizik\u00e1, \u0161etr\u00ed invest\u00edcie a vedie k dlhodobo udr\u017eate\u013en\u00e9mu exportu.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Na\u0161e rie\u0161enie<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Projekt sme za\u010dali \u00favodnou konzult\u00e1ciou a overen\u00edm obchodn\u00e9ho potenci\u00e1lu produktu na \u010d\u00ednskom trhu. U\u017e v tejto f\u00e1ze sme identifikovali, \u017ee produkt nebude vhodn\u00fd pre masov\u00fd trh, ale m\u00e1 vysok\u00fd potenci\u00e1l<strong> v pr\u00e9miovom segmente.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nasledoval \u0161es\u0165mesa\u010dn\u00fd projekt rozdelen\u00fd do dvoch et\u00e1p.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V prvej f\u00e1ze sme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>analyzovali \u010d\u00ednsky trh a konkuren\u010dn\u00e9 prostredie,<\/li>\n\n\n\n<li>identifikovali cie\u013eov\u00fd segment z\u00e1kazn\u00edkov,<\/li>\n\n\n\n<li>navrhli optim\u00e1lne predajn\u00e9 kan\u00e1ly,<\/li>\n\n\n\n<li>preverili legislat\u00edvne po\u017eiadavky vr\u00e1tane zlo\u017eenia v\u00fdrobkov,<\/li>\n\n\n\n<li>pripravili datab\u00e1zu potenci\u00e1lnych obchodn\u00fdch partnerov.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Anal\u00fdza uk\u00e1zala, \u017ee najefekt\u00edvnej\u0161\u00edm rie\u0161en\u00edm nebude vstup do maloobchodn\u00fdch re\u0165azcov, ale<strong> spolupr\u00e1ca so \u0161pecializovan\u00fdmi distrib\u00fatormi,<\/strong> ktor\u00ed u\u017e obsluhuj\u00fa pr\u00e9miov\u00fd segment trhu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V druhej f\u00e1ze sme:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>oslovili vybran\u00fdch distrib\u00fatorov,<\/li>\n\n\n\n<li>pripravili a napl\u00e1novali B2B stretnutia e\u0161te pred \u00fa\u010das\u0165ou klienta na odbornom ve\u013etrhu v \u010c\u00edne,<\/li>\n\n\n\n<li>podporili rokovania o obchodn\u00fdch podmienkach,<\/li>\n\n\n\n<li>koordinovali proces exportu vr\u00e1tane potrebn\u00fdch registr\u00e1ci\u00ed a legislat\u00edvnych po\u017eiadaviek.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ke\u010f\u017ee sa klient rozhodol dod\u00e1va\u0165 produkty pod priv\u00e1tnou zna\u010dkou \u010d\u00ednskeho partnera, nebolo potrebn\u00e9 registrova\u0165 jeho ochrann\u00e9 zn\u00e1mky v \u010c\u00edne. Pri projektoch, kde klient buduje vlastn\u00fa zna\u010dku, v\u0161ak registr\u00e1ciu du\u0161evn\u00e9ho vlastn\u00edctva odpor\u00fa\u010dame a\u00a0vieme zabezpe\u010di\u0165 e\u0161te <strong>pred vstupom na trh.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>V\u00fdsledok<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Klient vst\u00fapil na \u010d\u00ednsky trh na z\u00e1klade d\u00e1t a overenej strat\u00e9gie, nie formou pokusov a omylov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Namiesto n\u00e1kladn\u00e9ho oslovovania cel\u00e9ho trhu sa zameral na <strong>presne definovan\u00fd segment<\/strong> z\u00e1kazn\u00edkov ochotn\u00fdch zaplati\u0165 pr\u00e9miov\u00fa cenu za eur\u00f3psky v\u00fdrobok. Z\u00edskal overen\u00fdch distribu\u010dn\u00fdch partnerov, pripraven\u00e9 obchodn\u00e9 rokovania a kompletn\u00fd pl\u00e1n \u010fal\u0161ieho rozvoja exportu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Infinity Standard z\u00e1rove\u0148 zost\u00e1va strategick\u00fdm partnerom aj <strong>po riaden\u00ed exportu<\/strong> \u2013 priebe\u017ene vyhodnocujeme spolupr\u00e1cu s obchodn\u00fdmi partnermi, h\u013ead\u00e1me nov\u00e9 pr\u00edle\u017eitosti a pom\u00e1hame klientovi dlhodobo rozv\u00edja\u0165 jeho exportn\u00e9 aktivity na \u00e1zijsk\u00fdch trhoch.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pr\u00ednos pre klienta<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>overenie obchodn\u00e9ho potenci\u00e1lu e\u0161te pred invest\u00edciou do exportu,<\/li>\n\n\n\n<li>strat\u00e9gia vstupu zameran\u00e1 na najperspekt\u00edvnej\u0161\u00ed trhov\u00fd segment,<\/li>\n\n\n\n<li>identifik\u00e1cia a oslovenie vhodn\u00fdch distribu\u010dn\u00fdch partnerov,<\/li>\n\n\n\n<li>pripraven\u00e9 B2B rokovania po\u010das obchodnej misie v \u010c\u00edne,<\/li>\n\n\n\n<li>podpora pri legislat\u00edvnych po\u017eiadavk\u00e1ch a exportnom procese,<\/li>\n\n\n\n<li>dlhodob\u00fd strategick\u00fd partner pri rozvoji exportu na \u00e1zijsk\u00fdch trhoch.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Etablovan\u00fd slovensk\u00fd v\u00fdrobca potrav\u00edn s vlastnou v\u00fdrobou a vo\u013en\u00fdmi v\u00fdrobn\u00fdmi kapacitami, ktor\u00fd h\u013eadal nov\u00e9 exportn\u00e9 pr\u00edle\u017eitosti mimo Eur\u00f3py V\u00fdzva Slovensk\u00fd a \u010desk\u00fd trh u\u017e nedok\u00e1zal absorbova\u0165 \u010fal\u0161\u00ed rast v\u00fdroby klienta a v Eur\u00f3pe p\u00f4sobila siln\u00e1 konkurencia, ktor\u00e1 tla\u010d\u00ed na n\u00edzke predajn\u00e9 ceny produktov. Klient preto h\u013eadal mo\u017enosti exportu do \u010c\u00edny, no potreboval zisti\u0165, \u010di m\u00e1 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-13280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nase-sluzby"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00edpadov\u00e1 \u0161t\u00fadia: Export a strat\u00e9gia vstupu na \u010d\u00ednsky trh<\/title>\n<meta name=\"description\" content=\"Pozrite si, ako sme slovensk\u00e9mu v\u00fdrobcovi potrav\u00edn pripravili strat\u00e9giu vstupu na \u010d\u00ednsky trh, na\u0161li distrib\u00fatorov a podporili jeho export.\" \/>\n<meta name=\"robots\" content=\"index, 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